Pure Pet Dog Food Taste Test


Pure Pet Food is a Yorkshire based company that offers freeze-dried and dehydrated dog food that is natural, healthy and made entirely from high-quality ingredients with no fillers or preservatives.

I didn’t know much about what “freeze-dried” pet food was when I first looked into Pure, so naturally, I did some research. It’s really important to me that I know exactly what Skye is eating and that I’m confident I’m offering her good quality food, especially as German Shepherds are quite prone to digestive, skin and fur issues that are often dietary caused when food is packed with fillers or grains. I have some friends who feed the raw diet, and it’s always looked appealing to me as it is the most natural a dog’s diet could possibly be, but it does have some inconvenient downsides in a busy family household. As someone who travels quite a lot, I worry about how to transport and store meat on the raw diet, and living with a family with a tiny kitchen means I don’t have the space for a second freezer at home either.

Pure seems to have taken the core health and natural aspect of the raw diet and managed to get rid of some of the inconvenience by freeze-drying the meat. There is no exposure during this process to high temperatures or pressures and no preservatives are used – so you really are getting the texture and nutrition of real meat.

4KG of Pure dried food is the equivalent of 16kg of fresh food. You can immediately see how this would save on space! Since it is dried, there’s no need to store it in the freezer either and it can be transported safely – meaning I can head off to our caravan anytime I want without worrying about how to safely store and transport it.

The Pure Taste Test

Pure sent me 500g of the Beef variety for Skye to give it her infamous taste test. She’s not averse to spitting something out if it fails!

The first part was for me – how do you prepare it? It’s actually really simple and pretty foolproof, even if you’re half asleep after a night up with the baby. You just add warm tap water, stir well, allow 5-10 minutes for the food to fully rehydrate and then voila, it’s time to serve.

As you can see, Pure definitely passes the Taste Test!

Let’s Talk Value

You can order a starter pack if you’re interested in just giving it a go and seeing how your dog gets on and there are several options available that offer excellent value. I’m very pleased to report that you can get 40% off Starter packs right now AND free shipping!

There’s no beating around the bush when it comes to cost. Feeding raw (or freeze dried) is more expensive than buying kibble – but when you look at the ingredients, you can really see why. There is absolutely no doubt in my mind that this is a good option nutritionally for a dog and a fantastic balance between the most natural option available (raw), and a modern lifestyle where convenience and storage have to be taken into account. I’m so glad that companies are now investing in the future of our dogs by putting research and technology into the very best food options possible.

Check out my giveaway below and enter to win you (well, your pooch) a month’s supply of Freeze Dried Superfoods.

Win a month’s supply of Freeze Dried Superfoods and your pooch could be a superhero like Rupert!

Pure Pet Food


Note: Pure provided me with a free sample for my dog to enjoy, and is providing the winner with their prize. I was not otherwise compensated for this post.

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  • Reply stuart hargreaves October 29, 2017 at 11:08 am

    named after a cricketer – jack russell

  • Reply susan thornton October 29, 2017 at 11:38 am

    My sons dog is called Max and he’s so adorable and funny, I would love to win this for him x

  • Reply Rob Griffiths October 29, 2017 at 2:05 pm

    I’d like to win for my dog Alf – an unstoppable Jack Russell Terrier

  • Reply Ren Taylor October 29, 2017 at 2:07 pm

    Murphy is a German Wire haired Pointer and the most silly and cuddly dog ever! He is 4 but still acts like a puppy and plays lovely with my children and my 4 year old nephew….it would be great for him to try a new brand of food!

  • Reply amy bondoc October 29, 2017 at 2:17 pm

    id love to win for rasco hes a bull mastiff and very cheeky!

  • Reply Jo Jones October 29, 2017 at 9:53 pm

    Jet is a rescue dog so deserves spoiling after all he has been through.

  • Reply Vanessa Gannon October 29, 2017 at 10:45 pm

    my two little yorkies, Daisy and Charlie would like to try this please. x

  • Reply john prendergast October 30, 2017 at 1:03 am

    I’d like to win for my dog sasha a female irish staff who would probably try and scoff the lot

  • Reply sarah mcvicar October 30, 2017 at 11:23 am

    My boy Charlie is a chocolate Labrador, I would love to give him a nice treat

  • Reply iain maciver October 30, 2017 at 12:04 pm

    he is a bundle of joy called shadow

  • Reply Kerry Kilmister October 30, 2017 at 4:15 pm

    Rosie is the kindest, most protective border collie. She is a true family member

  • Reply Sheena Batey October 30, 2017 at 5:04 pm

    Pepper is the sweetest, gentlest well behaved black Labrador she so deserves this prize.

  • Reply Pauline Hill October 30, 2017 at 5:58 pm

    she is a gentle giant (masstiff)

  • Reply joanne darnell October 30, 2017 at 6:20 pm

    love it for my dog ziggy

  • Reply laura stewart October 30, 2017 at 6:44 pm

    fingers crossed fab prize x

  • Reply Michelle Ferguson October 30, 2017 at 8:40 pm

    I would like to win this for my chocolate labrador Nessie who suffers with her skin and this might help

  • Reply Margaret Gallagher October 31, 2017 at 12:13 am

    Ozzie loves carrots -wont eat the raw – They have to be cooked

  • Reply barbara clarke October 31, 2017 at 5:02 am

    I’d like to win it for my staffie Mali who does her best to make me laugh every day

  • Reply Judith Allen October 31, 2017 at 4:26 pm

    My parents’ husky loves pulling. He would really, wouldn’t he? Sweetly behaved house dog though.

  • Reply Lorna Ledger October 31, 2017 at 8:39 pm

    I’d like to win for Peggy and Dotty my Mum’s 2 Boston Terriers, They are lovely little things full of fun, and I love the little noises they make! My Mum only feeds them the best (they even drink filtered bottled water haha!!) but Pure Pet Food I am sure would pass my Mums Test! Thanks for the chance

  • Reply Heather Hibbert October 31, 2017 at 10:48 pm

    2 mischeivous little Jack Russells!!

  • Reply Kelly White November 1, 2017 at 7:02 am

    I’d like to win for my German Shepherd, Zorro. He’s the biggest clown going and always keeps me laughing, his dad was nicknamed “wally dog” and he certainly passed on the daft genes!

  • Reply Stephanie Keill November 1, 2017 at 8:33 am

    I have two dogs called Jay and sam, they are both boys and they have a really wonderful bond,

  • Reply katrina walsh November 3, 2017 at 1:30 am

    Id like to win for my little dog Egbert who at a distance is often mistaken for a cat!

  • Reply holly harmsworth November 3, 2017 at 11:36 pm

    My dogs name is marley and he is a lovely white staffie. we would love to win πŸ™‚

  • Reply jo liddement November 4, 2017 at 4:28 pm

    Lottie who the most gentle labradoodle and who definitely loves her food!

  • Reply A.E. ADKINS November 5, 2017 at 11:37 am

    Dog with so many food intolerences, so would love to try.

  • Reply Ruth Harwood November 5, 2017 at 12:17 pm

    Eddie is a little yorkshire terrier with loads of energy and a friendly aura – he really deserves a treat!

  • Reply vivian allman November 5, 2017 at 7:01 pm

    mine would love this… so i would tooooo

  • Reply Keith Hunt November 5, 2017 at 11:18 pm

    Rosco his a 18month old Basset Hound

  • Reply emma jamison November 7, 2017 at 4:57 pm

    Would love for Giggs who is a Rotti/Great Dane cross

  • Reply laura jones November 8, 2017 at 6:40 pm


  • Reply Nafisa November 9, 2017 at 12:33 pm

    I would love to win this for my dog pip he’s been a little unwell recently so this will be a great way to cheer him up

  • Reply Elizabeth Smith November 9, 2017 at 6:18 pm

    Since Merry, my bichon, had to be operated on for bladder stones I’ve become a little neurotic about what I feed her. She’d probably choose cromer crab, cheese, tomato soup and shortbread (the latter of which she’s never had, but in that doggy way she communicates that ” EVERY other dog eats it, it’s not FAIR, I’m RUINING her life” then tries the big brown eyes routine) but I think this would be a tasty compromise.

  • Reply Rich Tyler November 9, 2017 at 10:29 pm

    She’ll do anything for a tennis ball!

  • Reply Amanda tanner November 10, 2017 at 2:21 am

    IM not lucky enough to have a dog but would love to win this for my local dog rescue centre where I volunteer

  • Reply Christina Palmer November 10, 2017 at 8:02 pm

    My Jack Russel cross Rosey would love this

  • Reply Tracey Belcher November 11, 2017 at 4:40 pm

    Maddy is a Labrador cross that our family recently rescued. She has not had a good start in life but we try to take in rescued dogs to ensure they have a good few golden years.

  • Reply Helen W November 11, 2017 at 5:10 pm

    Our Tilly is a Border Terrier 10 years old and still full of mischief we absolutely adore her

  • Reply Jessica Barber November 11, 2017 at 6:28 pm

    Her name is Buffy and she looooves her food!

  • Reply becki gates November 12, 2017 at 9:25 pm

    benji is a funny dog and loves dressing up especially in his bowtie

  • Reply Iris W November 13, 2017 at 8:04 am

    My siberian husky Oleg gives me more backchat than my teenagers

  • Reply kayleigh white November 13, 2017 at 12:14 pm

    All three of my dogs are rescue dogs. Fergie – 5 (westie) was kept in a small kitchen on a puppy farm! Bailey – 4 (westie x poodle) was kept in a 2×2 cage until he was 8 months old! Doodles – 3 (Schnauzer x bischon) was kept in a dark barn on a puppy farm for the first 9 months of his life!

  • Reply Naomi Buchan November 13, 2017 at 11:25 pm

    My dog is called Loki, hes a 6 year old husky with tons of energy and a very loving personality x

  • Reply Emma Jones November 14, 2017 at 3:01 pm

    Jake is a Lurcher rescue dog and even though he may be nearly 10 years old hes still convinced hes a puppy! πŸ™‚

  • Reply EJ Dunn November 14, 2017 at 3:41 pm

    We’ve had Barney for 11 years and he is a Patterdale terrier.

  • Reply Victoria Prince November 14, 2017 at 7:30 pm

    I’d love to win for my dog Ria – she’s 6 years going on 6 months πŸ™‚ and absolutely loves balls!

  • Reply michelle o'neill November 15, 2017 at 8:47 am

    her name is Mina, shes a jack russell and she is my best friend x

  • Reply amelia avossa November 15, 2017 at 9:43 am

    I have two… a Frenchie & a Pug! may aswell be little pigs! the way they would eat if i let them. One is 2 one is 4 πŸ™‚ and there adorable

  • Reply Jean Cassell November 15, 2017 at 10:03 am

    Mokey is a nervous little rescue dog and Sprocket is her chilled out companion

  • Reply Christine Shelley November 15, 2017 at 10:42 am

    My brother-ilaws dog is a rescue and hes been a lifesaver since he developed early dementia, Prince gives him a reason to go out

  • Reply Marc H November 15, 2017 at 1:09 pm

    My dog is a whippet cross called Seamus and is 4 years old. His hobbies include sleeping, chasing his ball, annoying the kitten, farting and leg humping.

  • Reply cassie bedford November 15, 2017 at 2:37 pm

    My Oscar is a Labrador Alsation cross, he’s a big dog and he is 11 next month love his heart

  • Reply gemma blake November 15, 2017 at 5:02 pm

    Chloe is a GSD/ Collie cross and almost 10. She is loving, strong willed, thinks she is human and super clever!

  • Reply Louise Comb November 15, 2017 at 6:50 pm

    My Hugo snores louder than my husband does:

  • Reply ADEINNE TONNER November 15, 2017 at 8:52 pm

    Jasper is a sweet funny dog who loves eating lots of treats.

  • Reply Emma Whitworth November 15, 2017 at 11:28 pm

    I would love to win for my boy buster he is as Staffordshire bull terrier he acts like a big baby and makes us laugh by jumping on the trampoline πŸ™‚

  • Reply jjoe November 16, 2017 at 10:27 am

    lovely prize would love to win for my 2 dogs thank you for the change

  • Reply Sharon Lou Johnson November 16, 2017 at 10:46 am

    milly moo is the best ever chihuhha x

  • Reply Rachel White November 16, 2017 at 11:25 am

    I have 3 basset hounds Roxanne- Lucille & Vincent who are very active and nature’s natural foragers so they love new tastes and sniffs.. this would be fabulous for them to try!

  • Reply Allan Wilson November 16, 2017 at 2:24 pm

    2 Collies Meg & Pip. 1 is 15 and the other 1 – make for interesting fun.

  • Reply Ray Becker November 16, 2017 at 2:41 pm

    They eat like horses

  • Reply katie smith November 16, 2017 at 6:30 pm

    Millie has an obsession with shoes. she doesn’t chew them, just holds them or sleeps on them. Once I came home she had 4 pairs of shoes on the sofa. They are kept locked away now lol.

  • Reply sheri Darby November 16, 2017 at 6:46 pm

    Our Polly is getting old – but her tail is as lively as ever

  • Reply Lesley Bradley November 16, 2017 at 10:45 pm

    We have four Jack Russells and our house is NEVER quiet!

  • Reply alice lightning November 17, 2017 at 1:24 am

    my little Alfie love milky bar buttons as a treat I,m sure he,d love this as hes very fussy

  • Reply JULIE WARD November 17, 2017 at 10:58 am

    My sons doggy is a black labrador who’s so laid back she could be a door mat

  • Reply Ursula Hunt November 17, 2017 at 11:52 am

    I have 2 dogs, both Border Terriers, Mable is an old lady of 13 and Ruby is a puppy of 18 weeks. Ruby is so full of energy and poor Mable just likes to sleep but both give me so much pleasure in their own ways

  • Reply joanne casey November 18, 2017 at 7:51 am

    My lovely dog Bonnie was rescued from Manchester Dogs Home about 7 years ago. She was nervous and timid at first but soon got her paws under the table and she’s the most loved in the house!

  • Reply Anneka November 18, 2017 at 8:55 am

    Our Blue is the softest sweetheart doggie I have even known… he is so chilled and loving. He is a blue Staffordshire Bull Terrier crossed with American Bulldog so he is a big boy! We always say he is as strong as an ox but soft as a lamb!

  • Reply Fiona Johnstone November 18, 2017 at 12:04 pm

    My dog is Willow, a 3 year old Working Cocker. On the go non stop, walks for miles with me. {I walk. She runs}

  • Reply Sarah Austin November 18, 2017 at 12:32 pm

    I’d like to win for my brother who has a crazy chocolate Labrador called Sydney!

  • Reply michaela atkins November 18, 2017 at 1:45 pm

    my lab ruby would love to win she loves eating

  • Reply Maria Blythin November 18, 2017 at 2:28 pm

    my staffie snoop dogg would love to try this x

  • Reply Allan Fullarton November 18, 2017 at 3:35 pm

    My lovely is called Oscar.

  • Reply linda curtis November 18, 2017 at 3:36 pm

    id love this fro my fur baby poppy

  • Reply donna l jones November 18, 2017 at 5:52 pm

    his names spud and hes a border collies

  • Reply Susan B November 18, 2017 at 7:08 pm

    A friendly mixed breed dog rescued from the street on New Year’s day in 2012. Dogs are so forgiving despite what people do to them.

  • Reply Lucy Carter November 18, 2017 at 9:40 pm

    Poppy is a chocolate labrador

  • Reply MANDY DOHERTY November 18, 2017 at 11:11 pm

    Our crazy Connie is a Lurcher X Retriever, she’s almost 11 years old & loves playing fetch

  • Reply Nancy Bradford November 18, 2017 at 11:29 pm

    My dog Finley can be such a pain when he tears up his toys (or our stuff) but he is also the sweetest thing in the world and I wouldn’t be without him.

  • Reply Adrian Bold November 19, 2017 at 12:18 am

    Our dog is a Chihuahua called Gizmo. We call him this because he really does have the face of a Gremlin from the films πŸ™‚

  • Reply Geoff Hibbert November 19, 2017 at 8:16 am

    We’ve got a two year old Labradoodle

  • Reply carol boffey November 19, 2017 at 9:09 am

    Loves to play tug of war

  • Reply Josie Bicknell November 19, 2017 at 9:16 am

    Fudge my chocolate Labrador is more than willing to be a taste tester

  • Reply Rachael Sexey November 19, 2017 at 10:08 am

    My peps is crazy, she is so so funny and we love her so so much, she is a Springer x lab and she is beautiful ?

  • Reply Chris Hobbs November 19, 2017 at 10:19 am

    My dog Max already has super powers but you can never have too many x

  • Reply claire w November 19, 2017 at 10:48 am

    Our labrador is the most loving dog who is just the most wonderful companion you could ask for and has always been so caring to our children from the day they arrived!

  • Reply Dawn Underwood November 19, 2017 at 11:19 am

    I have a nine year old wire-haired fox terrier

  • Reply Miss Tracy Hanson November 19, 2017 at 12:05 pm

    We’ve had Doni nearly 2 years now. He’s a nearly 3-year-old Lab cross Rottie, but would pin you down and lick you to death if you haven’t fallen over him in the doorway first.

  • Reply Eva Trelfa November 19, 2017 at 12:44 pm

    id love to win for my Jack Russels Pixie and Rusty. Brother and sister but look nothing alike! Pixie is a miniature classic JRT and Rusty is a all brown rough coated jack. They are the most loving dogs ever and little rascles!

  • Reply Tracy Gladman November 19, 2017 at 1:09 pm

    He’s called Sydney and is small and cute x

  • Reply Anne Brookes November 19, 2017 at 1:25 pm

    i have 3 dogs who would all love this

  • Reply Meryl Thomas November 19, 2017 at 2:44 pm

    I have three dogs, Otto, Roo and Geoffroy. They are all standard dachshunds and are beautiful.In 3 weeks time we are having a new puppy-Hector. He is an Afghan Hound. Oh I am so excited.

  • Reply Elaine Livingstone November 19, 2017 at 3:59 pm

    sadly at the moment I do not have a dog but the Dogs Trust could benefit from this

  • Reply Elisa Cartwright November 19, 2017 at 6:19 pm

    Benjy is a Springer Spaniel who loves long walks and a tasty dinner.

  • Reply Emma Davison November 19, 2017 at 6:49 pm

    Jasper is a JRT who is full of energy. Loves chasing rabbits and squirrels.

  • Reply Laura Pritchard November 19, 2017 at 8:42 pm

    Charlie is my doggy-nephew and I love to spoil him!

  • Reply CAROL PATRICK November 19, 2017 at 8:42 pm

    Lovely old boy Harvey aged 12, chocolate labrador, who we recently adopted. He’s the most gorgeous gentle soul. Abandoned by his previous owners he was in rescue for 6 mths – no-one was interested because of his age. He is perfect, we love him to bits.

  • Reply Natalie Crossan November 19, 2017 at 8:44 pm

    My westie Lily will eat anything πŸ˜€ πŸ˜€ xxx

  • Reply Sylvia Paul November 19, 2017 at 8:56 pm

    Barnie is a 9 year old Jack Russell. A few weeks ago he had a big op on his leg so is on complete bed rest (he has other ideas!) I would love to win a treat for him to cheer him up

  • Reply Hayley Colburn November 19, 2017 at 9:02 pm

    I would love to win for our family dog Buddy. I don’t live at home anymore but he’s still my dog as far as I’m concerned, he’s a black and white staffy who’s 9 years old, he’s so loyal and loving and absolutely dotes on my mum

  • Reply Tammy neal November 19, 2017 at 9:02 pm

    Bella is a mixed breed and loves to be a human she sits at the table and even eats all her dinner haha xx

  • Reply Leanne perrett November 19, 2017 at 9:42 pm

    i would like to win for my little lola she is a feisty little jack Russel chihuahua cross and she is deff the lady in charge πŸ™‚

  • Reply Diana November 19, 2017 at 9:45 pm

    Big , pretty and quiet naughty : )

  • Reply ellie spider November 19, 2017 at 9:58 pm

    I’d like to win for Jac – he is a Jack Russell x ShihTzu and his favourite thing to do is to sit on hi bottom/back paws and stand upright like a meerkat

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