Pure Pet Dog Food Taste Test


Pure Pet Food is a Yorkshire based company that offers freeze-dried and dehydrated dog food that is natural, healthy and made entirely from high-quality ingredients with no fillers or preservatives.

I didn’t know much about what “freeze-dried” pet food was when I first looked into Pure, so naturally, I did some research. It’s really important to me that I know exactly what Skye is eating and that I’m confident I’m offering her good quality food, especially as German Shepherds are quite prone to digestive, skin and fur issues that are often dietary caused when food is packed with fillers or grains. I have some friends who feed the raw diet, and it’s always looked appealing to me as it is the most natural a dog’s diet could possibly be, but it does have some inconvenient downsides in a busy family household. As someone who travels quite a lot, I worry about how to transport and store meat on the raw diet, and living with a family with a tiny kitchen means I don’t have the space for a second freezer at home either.

Pure seems to have taken the core health and natural aspect of the raw diet and managed to get rid of some of the inconvenience by freeze-drying the meat. There is no exposure during this process to high temperatures or pressures and no preservatives are used – so you really are getting the texture and nutrition of real meat.

4KG of Pure dried food is the equivalent of 16kg of fresh food. You can immediately see how this would save on space! Since it is dried, there’s no need to store it in the freezer either and it can be transported safely – meaning I can head off to our caravan anytime I want without worrying about how to safely store and transport it.

The Pure Taste Test

Pure sent me 500g of the Beef variety for Skye to give it her infamous taste test. She’s not averse to spitting something out if it fails!

The first part was for me – how do you prepare it? It’s actually really simple and pretty foolproof, even if you’re half asleep after a night up with the baby. You just add warm tap water, stir well, allow 5-10 minutes for the food to fully rehydrate and then voila, it’s time to serve.

As you can see, Pure definitely passes the Taste Test!

Let’s Talk Value

You can order a starter pack if you’re interested in just giving it a go and seeing how your dog gets on and there are several options available that offer excellent value. I’m very pleased to report that you can get 40% off Starter packs right now AND free shipping!

There’s no beating around the bush when it comes to cost. Feeding raw (or freeze dried) is more expensive than buying kibble – but when you look at the ingredients, you can really see why. There is absolutely no doubt in my mind that this is a good option nutritionally for a dog and a fantastic balance between the most natural option available (raw), and a modern lifestyle where convenience and storage have to be taken into account. I’m so glad that companies are now investing in the future of our dogs by putting research and technology into the very best food options possible.

Check out my giveaway below and enter to win you (well, your pooch) a month’s supply of Freeze Dried Superfoods.

Win a month’s supply of Freeze Dried Superfoods and your pooch could be a superhero like Rupert!

Pure Pet Food


Note: Pure provided me with a free sample for my dog to enjoy, and is providing the winner with their prize. I was not otherwise compensated for this post.

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106 thoughts on “Pure Pet Dog Food Taste Test

  1. Ren Taylor says:

    Murphy is a German Wire haired Pointer and the most silly and cuddly dog ever! He is 4 but still acts like a puppy and plays lovely with my children and my 4 year old nephew….it would be great for him to try a new brand of food!

  2. Lorna Ledger says:

    I’d like to win for Peggy and Dotty my Mum’s 2 Boston Terriers, They are lovely little things full of fun, and I love the little noises they make! My Mum only feeds them the best (they even drink filtered bottled water haha!!) but Pure Pet Food I am sure would pass my Mums Test! Thanks for the chance

  3. Kelly White says:

    I’d like to win for my German Shepherd, Zorro. He’s the biggest clown going and always keeps me laughing, his dad was nicknamed “wally dog” and he certainly passed on the daft genes!

  4. Elizabeth Smith says:

    Since Merry, my bichon, had to be operated on for bladder stones I’ve become a little neurotic about what I feed her. She’d probably choose cromer crab, cheese, tomato soup and shortbread (the latter of which she’s never had, but in that doggy way she communicates that ” EVERY other dog eats it, it’s not FAIR, I’m RUINING her life” then tries the big brown eyes routine) but I think this would be a tasty compromise.

  5. Tracey Belcher says:

    Maddy is a Labrador cross that our family recently rescued. She has not had a good start in life but we try to take in rescued dogs to ensure they have a good few golden years.

  6. kayleigh white says:

    All three of my dogs are rescue dogs. Fergie – 5 (westie) was kept in a small kitchen on a puppy farm! Bailey – 4 (westie x poodle) was kept in a 2×2 cage until he was 8 months old! Doodles – 3 (Schnauzer x bischon) was kept in a dark barn on a puppy farm for the first 9 months of his life!

  7. amelia avossa says:

    I have two… a Frenchie & a Pug! may aswell be little pigs! the way they would eat if i let them. One is 2 one is 4 πŸ™‚ and there adorable

  8. Christine Shelley says:

    My brother-ilaws dog is a rescue and hes been a lifesaver since he developed early dementia, Prince gives him a reason to go out

  9. Marc H says:

    My dog is a whippet cross called Seamus and is 4 years old. His hobbies include sleeping, chasing his ball, annoying the kitten, farting and leg humping.

  10. Emma Whitworth says:

    I would love to win for my boy buster he is as Staffordshire bull terrier he acts like a big baby and makes us laugh by jumping on the trampoline πŸ™‚

  11. Rachel White says:

    I have 3 basset hounds Roxanne- Lucille & Vincent who are very active and nature’s natural foragers so they love new tastes and sniffs.. this would be fabulous for them to try!

  12. katie smith says:

    Millie has an obsession with shoes. she doesn’t chew them, just holds them or sleeps on them. Once I came home she had 4 pairs of shoes on the sofa. They are kept locked away now lol.

  13. Ursula Hunt says:

    I have 2 dogs, both Border Terriers, Mable is an old lady of 13 and Ruby is a puppy of 18 weeks. Ruby is so full of energy and poor Mable just likes to sleep but both give me so much pleasure in their own ways

  14. joanne casey says:

    My lovely dog Bonnie was rescued from Manchester Dogs Home about 7 years ago. She was nervous and timid at first but soon got her paws under the table and she’s the most loved in the house!

  15. Anneka says:

    Our Blue is the softest sweetheart doggie I have even known… he is so chilled and loving. He is a blue Staffordshire Bull Terrier crossed with American Bulldog so he is a big boy! We always say he is as strong as an ox but soft as a lamb!

  16. Susan B says:

    A friendly mixed breed dog rescued from the street on New Year’s day in 2012. Dogs are so forgiving despite what people do to them.

  17. Nancy Bradford says:

    My dog Finley can be such a pain when he tears up his toys (or our stuff) but he is also the sweetest thing in the world and I wouldn’t be without him.

  18. Adrian Bold says:

    Our dog is a Chihuahua called Gizmo. We call him this because he really does have the face of a Gremlin from the films πŸ™‚

  19. claire w says:

    Our labrador is the most loving dog who is just the most wonderful companion you could ask for and has always been so caring to our children from the day they arrived!

  20. Miss Tracy Hanson says:

    We’ve had Doni nearly 2 years now. He’s a nearly 3-year-old Lab cross Rottie, but would pin you down and lick you to death if you haven’t fallen over him in the doorway first.

  21. Eva Trelfa says:

    id love to win for my Jack Russels Pixie and Rusty. Brother and sister but look nothing alike! Pixie is a miniature classic JRT and Rusty is a all brown rough coated jack. They are the most loving dogs ever and little rascles!

  22. Meryl Thomas says:

    I have three dogs, Otto, Roo and Geoffroy. They are all standard dachshunds and are beautiful.In 3 weeks time we are having a new puppy-Hector. He is an Afghan Hound. Oh I am so excited.

  23. CAROL PATRICK says:

    Lovely old boy Harvey aged 12, chocolate labrador, who we recently adopted. He’s the most gorgeous gentle soul. Abandoned by his previous owners he was in rescue for 6 mths – no-one was interested because of his age. He is perfect, we love him to bits.

  24. Sylvia Paul says:

    Barnie is a 9 year old Jack Russell. A few weeks ago he had a big op on his leg so is on complete bed rest (he has other ideas!) I would love to win a treat for him to cheer him up

  25. Hayley Colburn says:

    I would love to win for our family dog Buddy. I don’t live at home anymore but he’s still my dog as far as I’m concerned, he’s a black and white staffy who’s 9 years old, he’s so loyal and loving and absolutely dotes on my mum

  26. Leanne perrett says:

    i would like to win for my little lola she is a feisty little jack Russel chihuahua cross and she is deff the lady in charge πŸ™‚

  27. ellie spider says:

    I’d like to win for Jac – he is a Jack Russell x ShihTzu and his favourite thing to do is to sit on hi bottom/back paws and stand upright like a meerkat

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