Chances are, you’ve heard of the phrase “fake it until you make it” While some people believe it’s awful to be fake or to live a lie when it comes to the business world, the opposite is better. You want to fake it because if you fake it, that’s how you’re going to make it. You want to come across as a big shot; you want to appear successful. Now, this doesn’t mean you should do anything illegal, such as fraud, as some major CEOs have done in the last decade. But instead, you want to appear confident and major so you’ll turn heads and get more customers. Being known instantly gives you trust. So, here are some ways to appear successful and major, even when you’re not!
Have Professional Contact Info
For starters, you need to have a good website, and on top of that, you need to have a professional email and phone number to accommodate all of this. Having a professional email address will make your business look more established and trustworthy. It will also help to keep your business organized by allowing you to assign emails to the appropriate department. It’s also important to use real names instead of nicknames when creating staff-specific email addresses. This will ensure that your customers and clients know who they’re talking to.
So, in regards to a phone number, it’s the same too. If you’re using your personal mobile phone number, it can give the impression that your business is not very established or professional. If possible, use a local or national area code that adds to your professionalism. A freephone number can also be a great option. Ensure you have a separate work and home line as well.
Consider Print-Ads
If you’re doing business that’s more local-based, then this is something you have to consider doing! Having a banner printer, or at least banner ads, can make your business instantly look professional. For instance, if you want ad space at a local sports field or park, then having a nice-looking banner is going to help you out a lot.
Look at Online Ads
How are your online ads? Do they look refined? Do they look professional? How about polished? If not, then you’re definitely going to want to look into this, as this will be a nice way to help make your business look successful. Whether it’s a home business or not, you need ads, and these ads can help demonstrate how successful your business is. Overall, you could be doing a major favor for yourself if you decide to opt for this.
Get Business Cards
While this is very old fashion, this is something that’s never going to go out of style. A professional business card can help you look more established. It can also serve as a mini-portfolio of your work. It’s important to choose a font that fits your brand (such as an elegant script if you are an etiquette coach) and keep the design simple so it is easy to read. You can even include a photo if you want to. People still use business cards, and high-quality ones will instantly give off the vibe that you’re very successful.
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