A question that I’m asked quite often – “how do you make money from blogging?”, and a question that I’m always happy to talk about. Honestly, there are no secrets. We are here to help each other and I think it’s great to encourage others to make the most out of the internet and all these fantastic platforms that we part of.
Whether you’ve recently started a blog and have been wondering how you could monetise it or you haven’t started a blog but have always wanted to and are wondering the same, today is your lucky day! Plus, for some extra knowledge, I’m accompanied by Ad Lab Adobe Magento eCommerce Agency in London, who work closely with bloggers for a variety of marketing campaigns.
Affiliate marketing will be your best friend. I mean, who doesn’t love some passive income whilst promoting the products you love to use? There are a variety of affiliate programmes you can apply for, including Amazon Associates, where you share products with a custom link and if people purchase those products with your link, you can earn a commission. Sounds great, right? As Pretty Big Butterflies mentions, “Affiliate links can also be used in other platforms, so if you have a large social media following, make sure to promote your favourite products using those special links!”
Note: Don’t forget to disclose that you are using affiliate links to your audience!
Shout about your wins.
Show off your metrics, shout out about your engagement – what you do is great and brands want to be part of it. So, shout about it, don’t be shy! Create a tab on your blog dedicated to why brands should work with you – followers, engagement, the whole shebang. If you don’t want to make certain metrics public, you can always have a “request a media pack” button for brands that want this specific information to get in touch.
The team at Ad Lab also recommend partnering up with other creators to further create awareness for your brand and everything you offer on your blog. A great way to promote yourself is to join podcasts that talk about related topics, like Ad Lab’s director David Newman who went on James Sinclair’s business podcast to talk about how he turned £5,000 into £50,000 by harnessing Google.
Then, if a brand thinks that your blog would work perfectly with the product they sell, they will get in touch. Alternatively, if you think that a certain brand would be perfect to partner up with, get in touch with them! Shoot your shot, you never know.
Sell your skills.
You might already have a variety of different skills that you can offer others or perhaps, after years of writing on your blog, you’ve gained skills that you didn’t have before but that could be useful to others. Either way, if you want some extra cash, make sure to promote the skills you have. As Twin Mummy and Daddy ask in this recent blog post, “Perhaps you are bilingual, why not do some translating work? Maybe you are an expert in a particular field, why not teach?” See what type of skills you can offer, and promote them!