Advice and Help

How can I build a professional reputation in my counselling career

Counselling can be a rewarding career as you try to help people overcome their struggles and build their life back up. This occupation can support anyone from vulnerable children to adults with depression. What’s more, one in four people are expected to have a mental health problem every year, making counsellors vital. 

There are around 17,000 counsellors working in the UK according to the data collected in 2022. If you’re just starting in this industry, you may need to build your professional reputation to elevate your career and attract people to use your services. 

Fortunately, there are several ways you can do this and we’re here to help explain how. Continue reading our guide to discover the best methods to build a professional reputation in your counselling career.

What are the four ways I can boost my counselling professionalism?

Build a complete skillset

Having a well-rounded skillset can improve your professional reputation and help you tackle a wide range of challenges clients may bring to you. Some of the most important skills you should try to develop include.

  • Active listening 
  • Effective communication 
  • Empathic understanding 
  • Problem-solving
  • Cultural competence
  • Establishing boundaries
  • Regulating emotions
  • Effective goal-setting
  • Questioning techniques
  • Nonverbal communication

Get professional accreditations

While having a degree in counselling is essential, you could get extra accreditations or higher education diplomas to boost your professionalism. This could be a master’s degree from a high-rated university or recognised accreditations from the likes of the United Kingdom Council for Psychotherapy (UKCP) and British Association for Counselling and Psychotherapy (BACP). This can bolster clients’ trust in you as they see these large counselling bodies connected to your practice and in turn verifying your skills. 

Consider prices

While you’re building your skills and career, you may consider charging lower prices than competitors to attract clients. This can make you seem more professional because it shows you want to help, rather than just make money. 

Consider your business overheads like the cost of your counsellors insurance when making this decision to pick a price that works for you. 

Ask for reviews 

Asking your clients to leave reviews about your services is a great way to boost your reputation. These are honest comments from people who are being or have been treated by you, which can build trust and signal expertise to those looking for counsellors in their area. You can use review sites like Trustpilot or Feefo for this. 

Ready to start building your counselling career? Our tips are just the start and could help you attract more people to use your services in the future. Plus, you can be more confident in your own skills, which will show when you’re counselling clients.

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